Palmolive's...

Brief

Create event branding for the 100th anniversary of the Singapore Sling and create exhibit-styled installations across the hotel to celebrate the 6-month long event.

Objectives

Raise awareness of the Singapore Sling's origins, to build on Raffles Singapore's heritage story, while promoting Long Bar promotions and events for both local and international visitors.

Deliverables

Designed event branding and mapped out customer journey to enable the Client to effectively achieve their goals for the event. This was then translated to the large format print installations.